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Author Archives: Cheryl Bryan
If you’re reading this, it’s because you know a news release can be more effective than an ad in promoting your business. Prospective clients or customers realize ads are biased. It’s obvious you’re trying to sell something. But readers will view … Continue reading
A white paper can be a background piece, a summary of product highlights, or a more detailed statement of problem and the solution and is usually 3 to 14 pages long in a Word and/or PDF format. Continue reading
In this day when the internet is so pervasive, printed materials still have a place. With a well planned, well written, and well designed brochure, you can leave a prospect with a piece that educates, promotes, and lasts much longer than a quick glance at your website. Continue reading
There’s no better marketing than word of mouth, but your customers have limited circles of influence. You can widen those circles with case studies.
The first thing a copy editor does is prevent sentences like this from being published: “Even though her husband is the chef, Melissa says she enjoys cooking herself.” or this: “Music is one thing the women share in common with … Continue reading
I love how a change in the words you use can change your whole attitude. Think of the words recruit and attract. The word recruiting hints at going out into the world to promote your service club, your weight loss … Continue reading
Little Money, Little Time We don’t always have the time – or the money — to publicize our philanthropic organizations in all the ways the media experts say it should be done, i.e. creating and maintaining a website, putting … Continue reading
Many years ago, when we lived in Chicago, we took a stranger into our home. Gayla had come to the area to visit her son, who was in prison. (I don’t remember the nature of his crime.) She stayed with … Continue reading
And does it matter? Following are some isolated sentences I corrected in recent proofreading gigs. What do you think – was it right or wrong for me to make the change? Correction No. 1 Abe’s got some good ideas and … Continue reading