Category Archives: Marketing

You might need a white paper if…

A white paper can be a background piece, a summary of product highlights, or a more detailed statement of problem and the solution and is usually 3 to 14 pages long in a Word and/or PDF format. Continue reading

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You might need a brochure if…

In this day when the internet is so pervasive, printed materials still have a place. With a well planned, well written, and well designed brochure, you can leave a prospect with a piece that educates, promotes, and lasts much longer than a quick glance at your website. Continue reading

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You might need a case study if…

There’s no better marketing than word of mouth, but your customers have limited circles of influence. You can widen those circles with case studies.
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