How to Write a News Release That Gets Results

If you’re reading this, it’s because you know a news release can be more effective than an ad in promoting your business.

Prospective clients or customers realize ads are biased. It’s obvious you’re trying to sell something. But readers will view a well written and timely news release as unbiased, factual, and credible – enhancing your public image.

The downside? There’s no guarantee your news will be published.

Continue reading

You Might Need a White Paper If…

  • You want to be known as a thought leader or expert in your field.
  • You want to introduce a new product to prospective customers.
  • You need to show that you understand a problem or challenge and why you have the best solution.
  • You want to help a potential buyer make a decision about an expensive product.
  • You can use a marketing tool that generates leads quickly – and can also be used long-term.
  • You don’t want to hope people will see your website or blog to discover what you have to offer.
  • You want to increase readers for a newsletter.
  • You need something to mail or e-mail to a prospective client who has inquired about your service or product.
Continue reading