Why Brochures Still Work

1. They are an efficient source of information.

When you want to clarify what you do beyond a business card or initial introduction, mailing a brochure to your prospect not only gives them more detailed information, it reminds them of your conversation. When they’re ready to buy, your brochure is there for their reference.

If your product or service is best described in photos or graphics, a brochure is an ideal medium. Your website may display the same visuals, but what are the chances the prospect will look at it, based only on your business card?

A brochure can tell your story. It won’t replace a case study or white paper, but it can include a short bio or testimonials.

2. They’re easy to distribute

If you ever speak publicly about your business, offering a brochure to your audience reinforces your message. A slick four-color brochure builds your credibility, establishes your company’s stability.

Brochures can be left at an appropriate point-of-sale location, such as a retail shop, visitor’s center, or department store. A nursery, for instance, might welcome displaying a landscaper’s brochures as an extension of their service. You can offer special discounts to those who pick up and mention the brochure.

3. They’re flexible.

If you offer several products or services, you can produce specific, separate brochures that explain each product, depending on your target audience. Even a brochure that only summarizes your products can lead to further inquiries or a search of your website.

Brochures are ideal handouts at networking events and trade shows. If you’re making a sales pitch to decision-makers, the brochure can serve as a printed outline of your discussion.

A printed brochure makes it easy for your potential clients to compare your products to the competition.

Brochures “remain to be seen.”

Printed materials still have a place in marketing. With a well-planned, well-written, well-designed brochure, you can provide your prospects with a piece that educates, promotes, and lasts longer than a glance at your website.

If you think a brochure would be an effective marketing tool for your business, drop me a line or subscribe to this blog. I’ll send you a numbered list of the steps you need to take toward getting a brochure that will work for you.