Category Archives: Attitudes

Are you ignoring this old-fashioned marketing tool?

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Why Brochures Still Work

1. They are an efficient source of information.

When you want to clarify what you do beyond a business card or initial introduction, mailing a brochure to your prospect not only gives them more detailed information, it reminds them of your conversation. When they’re ready to buy, your brochure is there for their reference.

If your product or service is best described in photos or graphics, a brochure is an ideal medium. Your website may display the same visuals, but what are the chances the prospect will look at it, based only on your business card?

Continue reading →

How to Handle Complaints

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You may have experienced it.

It’s a typical busy day in the office. You’re fielding calls, answering e-mails, greeting people as they come into the office.

Then someone calls who is angry before you answer the phone. They are ready – expecting – a confrontation. They have reasons to be upset and are determined you’ll hear them all.

After forty years of experience in the business world — often as the front desk person – I’ve learned how to respond.

I’ve learned how to unruffle feathers. I’ve learned when it’s important to be firm and when to give in, when to insist on what’s right and when to turn the other cheek.

If you’re the target of a complaint – whether or not it’s justified – here are my suggestions for responses to avoid, and some you might want to try. Continue reading →

Why We Whine and How to Stop It

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“It’s too hot.” “It’s too cold.” “I’m too busy.” “I don’t have anything to do.”

And the complaints go on and on. Just name it, and we’ll complain about it: our health, money, our age (no matter what it is), the government, the weather, other people, our job, our children, our parents. You get the picture.

Complaining can be such a habit we don’t even realize we’re doing it.

Sometimes it’s how we interact with a certain group of friends: we have gripe sessions. Continue reading →

Choose to Change

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“How many old people does it take to change a light bulb?”

“Change?!!!!!!”

Growing older is often associated with an unwillingness to change.

Sadly, it’s often true. You may have heard phrases like “I’m too old to think about that” or “I’m too set in my ways to change now.”

Accepting and Adapting to Inevitable Changes

From the womb to the tomb and beyond, our physical bodies constantly undergo change. Continue reading →

The Power of Worry

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 If you enjoy worrying, plenty of reasons abound. They don’t have to be personal – yet. You can worry about approaching storms (and how they will affect you or those you love), the local economy (and how it will affect you and those you love), rising taxes (etc.), national healthcare (etc.), international wars and rumors of wars (etc.).

But what does such worry achieve? Nothing.

Worry has no power over circumstances. All it can do is afflict you. In fact, that’s an official definition of worry: “to torment oneself with or suffer from disturbing thoughts.” Continue reading →

Nursing Home Cheer

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Visiting the nursing home yesterday cheered me up.

That’s not the reaction I’ve always had after such a visit. But yesterday, after helping my friend Shirley deliver library books to residents of the independent living/assisted living/nursing home across the street, I felt strangely encouraged.

At the time, I thought it was because we had recovered all but one of the books and videos we had previously delivered. But today, as I look back at the visit, I realize it was the attitudes of the residents. Continue reading →

Pop-Up Proverb 9

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jackinthebox#9 – On the Value of Money

“Money is the longest route to happiness.”

Evangeline Lilly, cast member of Lost television program
Quoted in Women’s Health magazine, June 2009.

Why I Like This.

I see a road extending so far you can’t see the end. If we think we can’t be happy until we reach a certain level of wealth, we’ll almost certainly never reach the goal. For when we reach the first level of wealth, we’ll see that there’s still more road ahead.

And while we’re on that long road, we pass by the flowers, streams, sunsets and the smiling friends and family that could have provided us that happiness all along.

Whenever I’m feeling financially confined, lacking freedom to come and go and do as I please, I feel better remembering something our mother used to say: Be thankful if your problems can be solved just by having more money.

Because money is inadequate when it comes to solving many of our problems. Only generous amounts of love, forgiveness, patience, time, and acceptance can hold a family together, mend estranged relationships, or heal a broken heart.


60–Old or 60-Young?

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This is NOT Mrs. Miller.

What do you think when someone speaks of being “90 years young”?

I’ve always heard that expression as a cute substitute for “old.” Since the expression rarely refers to someone younger than 50, it’s at once an admission of age and a determination not to be categorized.

On NPR’s August 9th Weekend Edition, in a story entitled “Remember: The Ball is Your Friend,” essayist and “literary activist” E. Ethelbert Miller tells about his 59-year-old wife’s decision to play basketball for the first time in her life. In passing, he mentions that the “challenge” he and his wife face is “being 60-young instead of 60-old.”

So I’m not the only one! Continue reading →

The Other Side of the Storm

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If the first hailstorm hasn’t ruined a farmer’s corn crop in southwest Nebraska this summer, the second, third, or fourth one has. At the end of June, an evening of golf-ball sized hail was followed the next day by winds reported to be blowing at more than ninety miles an hour. Needless to say, our little town is sporting a lot of new roofs.

On the 17th of July, at 12:04 p.m., I captured some of the severity of one of those storms with my little digital camera.  A mere 20 minutes later, noticing how distinct the shadows were on the ground, I pointed the camera toward the sky – and saw nothing but blue and cotton white.

July 17, 12:04 p.m. from Cheryl Bryan on Vimeo. Continue reading →

Ten Misunderstandings about the More Mature

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A couple of months ago I mentioned to a young man – who is in his late teens – that my 87-year-old mother has a Facebook account. His response startled me. It was something like “That’s just sick.”

This is how I interpreted his response: “I can’t believe I would enjoy anything an old person would enjoy. Facebook is for the young, so an old person on Facebook is just not age-appropriate.”

Misconceptions. I extrapolated that reaction into attitudes a lot of us may unwittingly hold, no matter how many years we have lived. As I consider the aging process and observe those who are decades older than me, I am becoming more aware of misconceptions about those we would call elderly. Continue reading →